Global Lynda.com

Prepared by: Lee Nau (lee@leenau.com)

Background

I attended Product School in the fall of 2015 to learn Product Management. During this course, we were required to select a company or project in alignment with our interests, passions, talents, and skills. I chose to focus on internationalizing Lynda.com.

Why Lynda.com?

I've been using Lynda.com and Lynda's products off and on for more than 15 years. I've been a continuous subscriber out of my own pocket for six. Here are a few of the things I've studied over the years on Lynda.com:

Design

• Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe PhotoShop, Apple Keynote, Principles of Design, Responsive Design, UX Fundamentals

Programming

• Agile Development Methology, AJAX, Angular.js, AWK, Backbone.js, Bootstrap, CSS3, D3.js, Django, Drupal, Github, HTML5, JavaScript, jQuery, JSON, MEAN Stack Development, MySQL, Neo4j, Node, NoSQL, Object-Oriented Programming, Perl, PostgreSQL, Prototype / script.aculo.us, Python 3, Regular Expressions, Ruby, Ruby on Rails, WordPress, Zurb Foundation

Miscellaneous

• Ableton Live, Apple Logic Pro, Propellerhead Reason, Remixing, Writing Story

Soft Skills

• Asana, Blogging Tips, Getting Things Done, Project Management, Resourcefulness, Time Management

Why I Want to Do This

Lynda.com is a critically important learning resource and useful, both in self-teaching contexts and educational contexts. Now, with the acquisition by LinkedIn, Lynda.com can leverage LinkedIn's massive global reach to educate people around the world in things that are practicably applicable immediately.

I've done internationalization on the web in more than 20 languages at a variety of companies, including Apple, Remedy, BMC Software, Cloudmark, and SurveyMonkey. With my experience in internationalization and my passion for bringing a great experience to the customer, I'd be able to make a huge impact on Lynda.com's international user base and help grow LinkedIn's educational technology market share.

Documents

• Product Requirements Document (PRD)
• User Personas
• Metrics Case Study
• Language Rollout Phases
• Go-to-Market Plan (GTM)

• Presentation (PDF)

• Notes from Lynda Weinman & Bruce Heavin's CSUMB President's Talk (Dec 2, 2015)

Many of these documents have feedback from instructors at Product School, but many of the assumptions here are my own, without internal access to Lynda's numbers or those of LinkedIn.